Abislulus Full Stack Digital Marketing Campaign

Full Stack Digital Marketing Case Study

Abislulus Digital Marketing Campaign

A comprehensive digital marketing strategy developed to build awareness and attract young graduates to the Abislulus platform.

Digital Marketing Strategist • Nov 2022 – Feb 2023

The Problem

Many students and young graduates in Indonesia face uncertainty after completing their education. There are limited platforms that provide clear guidance about what to do after graduation.

This creates an opportunity to build a digital platform that helps young people explore career paths, further education, entrepreneurship, and personal development.

The Solution

Our team developed a full-stack digital marketing strategy to build awareness and attract young audiences to the Abislulus platform.

The strategy combined social media marketing, paid advertising, SEO, and content marketing supported by a dedicated SEO-optimized website designed for young graduates.

Marketing Channels

Social Media Marketing
Meta Ads Campaign
Google Ads
SEO Strategy

Project Process

  1. Defined project objectives and marketing goals
  2. Developed a clear value proposition for the platform
  3. Conducted market research and competitor analysis
  4. Defined ideal customer profile and audience segments
  5. Created essential digital marketing assets
  6. Built and managed social media channels
  7. Designed digital marketing strategy and action plan
  8. Developed Meta Ads campaign structure
  9. Built SEO-friendly website
  10. Implemented on-page and off-page SEO
  11. Executed Google Ads campaigns
  12. Ran social media campaigns for engagement
  13. Managed content creation and reporting

Campaign Results

174

Qualified Leads

Rp2.500

Cost Per Lead

Multi Platform

Social Media Presence

Social Media Content Example

Example of social media content used to increase awareness and engagement.

Abislulus Social Media Content

Full Digital Marketing Plan

Final Project Report

Landing Page Design

Landing page built using WordPress with a strong focus on conversion optimization and lead generation performance.