Content Strategy Case Study
A content marketing strategy designed to address the gap between fresh graduates’ expectations and the reality of the job market. This podcast format combines storytelling, real-life experiences, and data-driven insights to build awareness and engagement among young job seekers.
Presented by Tisna Sulegar
The podcast discusses the reality faced by fresh graduates entering the job market. Many graduates expect high salaries immediately after finishing university, while companies often require specific skills and experience. This content highlights the gap between expectations and reality while offering practical insights for young professionals preparing for their careers.
Age: 20–24
Fresh Graduates
Male & Female
Young professionals seeking career direction and practical advice for entering the workforce.
Actively consuming career-related content, podcasts, and YouTube discussions about career development.
Opening discussion introducing the podcast collaboration between Abis Lulus and Frontell while setting the context of the job market reality.
Discussing unemployment statistics and the main reasons many graduates struggle to find jobs.
Exploring the gap between fresh graduates’ salary expectations and the market reality.
Discussing hiring processes, skill requirements, and how graduates can better prepare for professional careers.
200
Views
50
Total Engagement
100
Reach
Complete podcast planning document including concept, script, and production workflow.
Final YouTube video produced based on the content brief and podcast strategy.