Full-Stack Digital Marketing Campaign

A comprehensive digital marketing strategy developed for Astra Daihatsu Tulungagung, Indonesia.

Role: Digital Marketing Strategist (Group Project)
Period: November 2022 – February 2023

The Problem

Astra Daihatsu Tulungagung, an official automotive dealer in Indonesia, had limited digital presence and lacked an integrated omnichannel social media strategy.

As a result, their ability to reach potential customers online and generate leads through digital marketing channels was very limited. The company needed a structured digital marketing strategy to increase brand visibility, improve audience engagement, and generate qualified leads for vehicle sales.

The Solution

Our team developed and executed a full-stack digital marketing strategy focused on building a strong social media presence, developing digital marketing assets, and implementing targeted advertising campaigns.

The strategy combined social media management, digital advertising, and data-driven marketing to increase brand awareness and generate measurable results.

Process

Analyzed the brand identity and positioning of Astra Daihatsu Tulungagung.
Conducted market research and competitor analysis to understand the local automotive market.
Defined the ideal customer profile and target audience segments.
Identified and developed essential digital marketing assets.
Created and managed social media channels to increase brand awareness and engagement.
Designed a structured digital marketing strategy and action plan.
Developed a Meta Ads campaign structure and advertising budget.

Results

Successfully built social media presence across multiple platforms, increasing brand exposure and engagement.
Generated 39 qualified leads through Meta Ads campaigns.
Achieved an average Cost Per Lead of Rp16,531.
Successfully converted 1 confirmed vehicle order (SPK).

Social Media Content Example

Example of daily social media content created to increase brand awareness and engagement.

Full Report

You can view the complete digital marketing plan below.

Final Project Report

The complete project report can be viewed below.

Landing Page Design

A dedicated landing page was designed to support the advertising campaign and improve lead generation performance.