Community Growth & Social Media Strategy

Info Beasiswa Kuliah

An educational social media initiative focused on sharing scholarship opportunities and academic resources for Indonesian students, building one of the largest scholarship communities through organic social media growth.

Project Overview

Info Beasiswa Kuliah is an educational social media initiative dedicated to sharing scholarship opportunities, academic resources, and study abroad information for Indonesian students.

The project was initially launched in 2015 as a LINE Official Account and quickly grew into one of the largest scholarship-focused communities on the platform. Through consistent updates and audience-focused informational content, the account expanded organically and reached over 250,000 followers between 2015 and 2018.

As the popularity of the LINE platform declined in Indonesia, the community later transitioned to Instagram in 2020 to continue serving students seeking scholarship opportunities and educational information.

Responsibilities

This project involved full ownership of social media management, including strategy development, content creation, and community engagement across platforms.

• Social media strategy and community growth management
• Scholarship information sourcing and content curation
• Educational content publishing and scheduling
• Social media visual content design
• Audience engagement and community interaction
• Platform migration strategy from LINE to Instagram
• Monitoring analytics and audience insights

Community Growth Results

250K

LINE Followers

48.5K

Instagram Followers

298K+

Total Community Reach

Instagram Performance Insights (Last 90 Days)

Recent Instagram analytics show that the account continues to maintain strong organic visibility and audience discovery through informational content.

Total Impressions: 101,656 views generated from Instagram content.
Audience Discovery: 77.8% of impressions came from non-followers, indicating strong content discoverability beyond the existing audience.
Follower Engagement: 22.2% of impressions came from existing followers.
Accounts Reached: 3,770 unique accounts viewed the content during this period.
Content Performance: Feed posts contributed 97.4% of total impressions, making them the primary driver of visibility compared to Stories.

Content & Visual Design Strategy

Scholarship information is presented through structured and visually consistent social media posts designed to improve readability and engagement for students browsing content on mobile devices.

The visual design simplifies complex information and ensures that key scholarship details can be quickly understood and easily shared within the student community.

Instagram Content Design Style

Consistent Grid Layout

Maintains a structured three-column Instagram grid to strengthen visual consistency and brand identity.

High-Contrast Text Overlay

Black rectangular overlays ensure scholarship titles remain readable across different background images.

Mobile-Friendly Typography

Large bold text optimized for quick reading on mobile devices.

Contextual Visuals

Relevant images such as universities and students help support the scholarship theme.

Information-Focused Layout

Headline-style structure highlighting scholarship name, year, and eligibility.

Optimized for Engagement

Clear informational content encourages shares, saves, and broader organic reach.