Content Marketing Case Study
A content marketing strategy designed to increase awareness of the LPDP scholarship while generating leads through educational content and a landing page funnel.
Presented by Tisna Sulegar
This campaign was developed based on insights from previous scholarship-related content that achieved high engagement on the Abis Lulus platform. This indicates that the audience has strong interest in educational information and opportunities to study abroad.
Educational scholarship content generates high engagement.
The audience needs clear guidance on how to obtain scholarships.
Using short-form video content to direct traffic to a landing page.
Position Abis Lulus as a trusted source of scholarship information for audiences who want to pursue higher education.
Age: 18–32
Students
Fresh Graduates
Young Professionals
Indonesia
Indonesian Language
Growth-oriented
Values education
Enjoys educational and inspirational content
A 60-second video explaining tips for successfully applying for the LPDP scholarship.
1
Short Video Content
2
Landing Page
3
Ebook Download
4
Lead Collection
2%
Engagement Rate
50K
Reach
100K
Impressions
250
Leads
Full campaign strategy presentation.